Leading business and lifestyles magazines are known for covering articles with “lists”, which are things to achieve or to do. This list is carefully and expertly curated for the discerning readers, making it exclusive and aspirational.
Building on this thought, we launch the Card with The Platinum List - a microsite that has a list/s out of the ordinary destinations and activities, brought to you by The Platinum Charge Card.
This perfectly complements the lifestyle of those looking for 'money can't buy experiences’, whilst associating the Card as a key to access them.
A multi-channel campaign from microsite, digital and social campaign.
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