Strength Agenda Gym Business Cards

Extended the Strength Agenda identity system into their business cards. I really loathe the feeling of "mailing it in" and just being complacent. Many times with business cards I have a stronger inclination to get into a rut, so I made a conscious effort to push these to a more dynamic, but fitting place in their system.

We had some time to focus on these cards as the mark was a small update from their existing mark I had created previously. The back is built from a pattern of the kettlebrain that's super ornate and chic. Unable to be seen, I pitched the gloss spot color print on the pattern and the front kettlebrain.