Strength Agenda Pt. II

Got the best news from Tom & Beth Sroka late in 2016 that their online weightlifting coaching and programming site and service, The Strength Agenda, was expanding from online consulting into a physical strength and conditioning facility.

This meant we had to tweak their existing logo, which adjusted some typography, but mostly was a shift in their color palette. This shift to a retro navy/gold color scheme (Hello Notre Dame?!) exuded a collegiate/professional feel. This was intended, as their strength and conditioning facility was slated to have in-house masseuse, recovery/PT capacity, and professional level locker rooms that mimicked swanky NCAA & NFL vibes. This gave these elite level weightlifters the full professional experience that was mirrored in this elite, subtle brand.