The Game Awards - animation principles

@calango and I were approached by the The Game Awards to create a bespoke animated typeface for their awards ceremony.

The typeface in use is Brown Light. On top of this we designed a graphic type system with the bold weight to have some substance and elements to animate.

The animation consists of to elements. A keyframed base layer and a custom glitch effect to add a level of distortion. As shown in this gif.