Working closely with the client, we came up with a design strategy that would offer visitors a reliable source of authoritative information, combined with an elegant user experience.
A much more modern and updated look when compared to other thoroughbred auction sites across the web. We used modern design patterns and themes while still providing the elegant and trustworthy look that their client base is used to.
A challenge to provide up-to-the-minute auction data while still presenting it in a performant and usable way.
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