Xender Logo Animation

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Xender Logo Animation product sign word mark style guide identity design greyscale logotype file sharing service color palette brand book branding logo animation blend gradient motion app icon

The new logo we designed for Xender — file transfer app with more than 50 million users worldwide.

We think that nowadays branding work should be expanded and contain logo animation as a part of the digital brandbook.

Motion better expresses the brand’s mood in comparison to a static image.

What do you think?

If you have some good examples of animated logos, please share them in the comments 😉

Check out the whole Xender branding case study here.


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