Matthew Harvey

PHILADELPHIA 76ERS - NEW LOGO CONCEPT

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PHILADELPHIA 76ERS - NEW LOGO CONCEPT mwhstudios matt harvey branding sports concepts design basketball logos nba 76ers philadelphia

PHILADELPHIA 76ERS - NEW LOGO CONCEPT

Update: New version of a primary logo for the 76ers.

The Philadelphia are one of the few teams in the NBA that have always had a great team brand and look. They have been able to stay consistent in a look and feel that says "76ers" even when they went to the black, red, and gold look years ago.
Last year they unveiled a new logo that was an updated version from their original logo.
With my concept, I made a few years ago, this concept takes it one step further, showing the 13 stars along the bottom, as well as a different view of the basketball and a slight darker shade of red.
#TrustTheProcess!
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I will be designing a new primary/secondary mark for every NBA team. With each .gif image, you will see the new design i've created, followed by the teams current identity logo.
Enjoy!
Matt

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