Coded Language

Currently going through a transition from designer to brand strategist and ive learned alot, I see dribbble as only a place that makes thing pretty, and you know what thats fine i love that. But lets look at the perspective of a client they may not care about the aesthetic qualities of design although , they will always look for designers to solve their problems. Why? because the underlying reason of what design does for a business. Once you identify the underlying business motives then we start to design better and not just prettier.