Nicholas Marcouiller

PersonalPAC

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PersonalPAC video advocacy graphic design social media nonprofit

I worked with a nonprofit in Illinois to help them raise awareness surrounding urgent local legislation. I out together videos and other social media assets for their use in a short advocacy campaign.

This work was done on a very small budget, using only Sketch, iMovie, and a few pieces of stock. I used my knowledge of effective campaign work to craft compelling imagery that will emphasize their CTA, which was to call state representatives.

This organization's brand awareness is low, so I tried to find ways of putting their logo, name, and branding into the videos as much as possible. There was also a challenge to distilling the complex context of the legislative bill into something digestible for a short video.

You can view a couple of the videos here:
bit.ly/PPACone
bit.ly/PPACtwo

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