I was chosen for the Constitutional Convention
Harkening Federalist-inspired concepting to match the company name, we designed for Hamilton Captive a brand experience that communicates the company’s effectiveness, professionalism, and confidence. Ample visual exploration focused on a strong, masculine color palette, sharp photography styles, textures and patterns for luxury appeal and personality, and an overall handsome, smart, modern brand system.
Props to @Alex Sailer for brand design.
brand strategy
color palette
concepting
federalist
focus lab
hamilton
inspiration
jewel tones
revolutionary
visual identity
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Posted on
Feb 2, 2017
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