HSco. - monogram 01

Working on some branding for a new real estate brokerage client. I recently finished tagline development and business naming (The founder's first & last name + Co.) and now I'm working on the logo suite.

Going a bit Bizarro World with this one by starting the exploration with secondary monograms, but ¯\_(ツ)_/¯

I've already decided that the primary logo will be a signature style script of the founder's name, very loosely based on her own handwriting. So it will be expressive and gestural.

So to contrast that, I'm exploring monograms that are simple, iconic, and geometric. The monogram will also be the social media icon, so it needs to easily fit into a square.

This is the first vectorization of many ideas I've been sketching. Feedback welcome.