Shelagh Jane fitness coach logo

Logo design for personal trainer Shelagh Jane Armstrong, who specialises in working with women with histories of body image issues. The concept is based around a bicep curl that is also suggestive of an unfurling leaf or flower. The logo mark was constructed purely from circles and ovals, which gives it a curvy appearance which is no less strong for its femininity. The idea of new growth ties in with the aim of helping women recover and rebuild themselves.

Posted on Jan 27, 2017

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