'Disney Universe' is part of an ongoing project proposal for The Walt Disney Company, created by Jack Kendall Innovations Ltd.
Story is at the heart of everything that The Walt Disney Company does; therefore it is essential that Disney reclaims the power that Social Media currently holds over communication, and restore control of the delivery and representation of the Brand’s story.
Going direct to the user enables Disney to create brand uniformity across every subsequent social platform and news source, preventing the ambiguity surrounding the brand message, instead it would facilitate one consistent voice to speak on complicated matters.
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