NFL LA Chargers Logo v2

I think paying homage to the old mark is nice to do, as this is mimicked in the charger horse's mane. The lightning bolt where the horse's eye is, is actually the letters L & A for Los Angeles. It feels not only like a bolt of lightning, but armor for the charging horse. Giving a hint of that within the typeface so it can also stand alone helps it to feel more connected to the logo mark. The flag for the words Los Angeles is to echo the infantry flags that were flown for actual chargers onto the field of battle.

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Posted on Jan 21, 2017

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