NFL LA Chargers Logo

I think paying homage to the old mark is nice to do, as this is mimicked in the charger horse's mane. The lightning bolt where the horse's eye is, is actually the letters L & A for Los Angeles. Giving a hint of that within the typeface so it can also stand alone feels connective. I actually removed a color, since the LA Galaxy has almost that same color palette. I think this is a nice way to set it apart that feels a little cleaner than before. The flag for the words Los Angeles is to echo the infantry flags that were flown for actual chargers onto the field of battle.

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Posted on Jan 20, 2017

More by Martin Merida

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