Matthew Harvey

LOS ANGELES LAKERS - NEW LOGO CONCEPT

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LOS ANGELES LAKERS - NEW LOGO CONCEPT mwhstudios los angeles lakers nba logos basketball design concepts sports branding matt harvey

LOS ANGELES LAKERS - NEW LOGO CONCEPT

Update: New version of a primary logo for the Lakers.
It is very difficult to design a new logo for a franchise that is so historic. With that said, I tried to keep this logo simple, and as close to the "Lakers" homage as possible. The typeface "Lakers" comes from the original Minneapolis Lakers, the ball still used from the original Los Angeles Lakers logo. This logo also features the star, between the "L.A." letters, to represent the city of Los Angeles.
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I will be designing a new primary/secondary mark for every NBA team. With each .gif image, you will see the new design i've created, followed by the teams current identity logo.

Enjoy!

Matt

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