The Project: As part of its efforts to connect people with the UN through mobile technology and social media, the United Nations Foundation is launching a free mobile application, where users can track the latest UN news, make donations and more. To raise awareness for the app, the Foundation turned to the video experts at JESS3 to create a short, informative piece.
Our Methodology: With only 30 seconds to tell the story of the UN Foundation app, the video uses every day tools and household objects to convey the message of the app being a tool for good. Using the mobile app as a megaphone, the user can spread the message through a network, which is portrayed in the video by a series of expanding lines and points. The original music and VO provide a clean and informative background to the spot.
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