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It is always difficult to think about creating a visual language that catches the eye. We are saturated with information and available options.
Well, at Siroko we are continually testing new things. Now we want to break the usual rules and play with inconsistent structures trying to capture the attention not for its easy understanding but quite the opposite.
In new formats like Instagram Stories where the exposure time is very limited, it is essential to impact in a matter of seconds.
At the moment we are playing with something, er... "modernist" and we're quite happy with the results obtained :)
Kudos to all the team.
Art Direction: Armando Sotoca
Graphic Design: Rubén "Chicho" Franco