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Check it out the new landing page here: https://plutio.com
The challenge was to try and increase the rate of visitors scrolling down, so they could see the main features Plutio offers, before they head off the site.
So for months, I studied heat maps and screen recordings Hotjar.com offered. I tested all sort of design elements that I could incorporate to intense people to scroll down the page.
One of my experiments was adding a very subtle arrow to the header's body, and that seem to have done the trick!
Rectangular headers are boring, it is time we give them a little twist ;)
Would love to know your thoughts!
Don't forget to follow as I will be pushing few more stunning designs soon ;)