Consumerbet

Celebrating the typographical craft and identity of British high-street consumerism in the 21st century in Leeds, from A to Z. Britain’s high street is a smorgasbord of typographical lyricism. From American Apparel to Zara, each and every high street retailer has its own identity which has been designed and delivered, often with great success, to communicate the company’s brand image. It’s easy to passively discount the considered messaging behind shop facades, which are often high above the eye line and second to our avaricious, eager consumer eyes.

See the full project on Behance: https://www.behance.net/twilheimerccd1