Conway Anderson

Sidestep

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Sidestep logo symbol mark icon branding monospace illustration shapes geometric obstacles minimal modern

Project:
Name & logo

Context:
Just a teaser for now. Project is currently stealth and another name is also in consideration.

Personality:
Energizing
Positive
Aspirational
Determined
Minimal
Modern
Alternative
Accessible
Flexible

Notes:
For the name, I wanted to convey the concept of avoiding obstacles in a simple but effective way. After setting the name in Roboto Mono during testing, the lowercase "i" of the typeface inspired some ideas for the execution of the symbol. I wanted a symbol that would clearly reinforce the meaning behind the name and draw on visual cues from the wordmark but also hold meaning when used its own.

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