Citadel v3 – The High Ground of the Market

(Citadel visual exploration 3 of 4)

A majority of my time during 2016 was spent working as Citadel's first ever in-house Creative Director. Citadel is a premier global hedge fun that manages over $25B across roughly 15 offices worldwide. I was tasked with establishing a cohesive brand system that was built upon a clean, contemporary, and technical aesthetic.

The High Ground of the Market was one of the design directions that was explored. Full size image attached.