To launch German rapper Kontra K’s latest album “Labyrinth,” we created an interactive film that allows fans to jump between the past and the present so that they can uncover clues to solve a murder mystery.
There are clues hidden in the video, either in the past or present. Viewers are given visual clues while they’re watching the video so they know to look for a key moment. Depending on how many of them they find, the video can have three different endings.
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