Some animated brand illustrations we designed for Wyre.
We believe that subtle animations made with love add a ‘pinch of magic’ to any interface.
Analyzing why it happens, we found two answers:
1. When an interface reacts to a user’s action, it gives a feeling of control and confidence.
2. Subtle movement is like a ‘fitness exercise’ for the user’s eyes. This kind of ‘visual vibration’ gives a chance to take a pause and then continue reading texts, etc.
It’s interesting to know what you guys think about it.
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