Tashsa Tudor And Family, World Of: Our Place

Project overview

Tasha Tudor and Family approached me with a suite of problems they were looking to solve. First and foremost, their online presence was spread between three websites none of which were mobile friendly (blog, store, history/community). Rebuilding the Tasha Tudor web presence with a centralized URL, brand identity, and responsive design was critical to reaching an international audience that has been moved by Ms. Tudor's timeless children's illustrations.

Beyond the basics, I did extensive keyword research and information architecture exploration to reach new audiences while fostering an engaging user experience for new and returning visitors. Further enhancements included a comprehensive community engagement portal for advocates around the world to connect and share content (blog, events feed, recipes, and share my pet). The shopping cart was also overhauled and rebuilt and included product photography, a contemporary user experience that tips its hat to tradition and an easy checkout process.

View Project: https://dawnrussell.us/projects/tasha-tudor-and-family

My Roles

Information architecture
Content Strategy
Branding & Design
Development
E-commerce
Blog
Events feed
Recipes
Share my pet
Product photography