Client site received 50% mobile traffic so we're implementing a mobile optimised experience. We chose to design a standalone site because we felt RWD options for the site's content (data tables) weren't ideal.
We're also exploring whether, for a mobile-only design (non-RWD), producing wireframes or a working prototype is the most effective process with respect to signoff, device testing and time.
The data is place holder - definitely something easier to tweak with code. Advertising is a necessary evil for the client.
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