Penga Logo

Made this as part of a corporate identity project I had for one of my Graphic Design classes.

The constraints were that we had to use one of the following typefaces in both our logomark and logotype:

Sans Serif
- Futura
- Helvetica
- Gill Sans
- Verdana

Serif
- Georgia
- Garamond
- Baskerville
- Caslon

Slab Serif
- Rockwell
- Serifa

as well incorporate the following topics:

- Save the planet
- Animals
- Food
- Tools
- Performance Avenues
- Community Centers

After exploring with some of these typefaces and themes, I ended up going with the theme of Animals (penguins) under the Baskerville typeface.