Pendleton 1910

I got to do a little brand update on Pendleton's 1910 Rye Whisky at Cue. I refined the typography, accentuating the rye aspect and opened up the neck, showing off the cork. There used to be a big ol' black wrap over the cap, so this makes it feel more fresh and premium. Plus I got to sneak a little emboss on the new neck label, so that's fancy.

CD: Alan Colvin

Posted on Dec 5, 2016
Matt Erickson
Thoughtful Brand Identity design, Packaging & Illustration

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