Nelson Imports logo mark

My brother runs a Mercedes sales and service shop [Nelson Imports] in St. Peter, MN. They had built a successful business through years of great work and referrals but lacked a unified visual brand identity. We created this logo mark and use it on everything from signage to uniforms and merch. Since implementing this system the shop has been written up in national publications and has gone from a 3 person outfit to team of 12 full time employees. Their reputation of excellent work and the unicornness of being the only shop in the entire Midwest operating in this niche market keep the business growing and the visual direction keeps the identity on point across a variety of media.