52inc Dan! Marino

Whale splash

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Whale splash whale transactional emails whale logo branding iconography mascot website ui ux sign up splash landing page

Teaser for a "splash" page (see what I did there) for a whale themed web app for emails. Page designed solely for lead generation, but pretty satisfied with the personality the system and brand is already taking (come on...look at that whale... with a monocle!) I'm typically a wretched copywriter and I find that, while the copy is a little punny, teeters the line of informative while not being overly cheesy.

I'd like to improve upon the iconography (and design a few custom icons, but effort was put elsewhere in the day or two pulling this together) and jump into some animation of elements on the page and interaction.

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