Toyota Canada's recent partnership with the Canadian Blood Service helped improve the blood supply chain. Our design challenge here was to illustrate the journey in which blood is processed from donor clinic to hospital, whilst communicating the areas of improvement gained from knowledge provided by the Toyota staff and their expertise with the Toyota Production System.
Using CSS animations we could show the journey through Canadian Blood Service whilst remaining accessible for users by following AODA guidelines.
Additional animation work provided by Roger Gopaul
Art Direction by Oskars Trinitis
Copywriting by Cory Hansen
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