Viator's Flash Sale Email Templates

“Flash Sale Newspapers” bring a significant traffic to Viator’s website and are considered as one of the biggest source of the company’s revenue. After using a very simple Html template for years, Viator asked the creative department to redesign its Email template. After considering all the limitations that Emails have, compared to Web or Mobile Applications, I designed these templates with different modules that the marketing team could mix and match, depending on the hierarchy of their content.