I have created this personal brand mark for Von Miller. The logo is a V+M for his initials, but they also stand for his number 58. In roman numerals: V = 5, and VIII = 8. Once I created the primary mark, I started looking at it again, and thought his mark could be the laces on a football, lending to a secondary mark. Once I made the football it also resembled an eye, and I knew he wore glasses, and also had a Foundation called Von’s Vision.
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