Bloom in Motion
A motion representation of the visual effect that the Bloom graphic has when a piece of lines acetate is dragged across its surface.
Inspired by the moiré effect, derived from the print history of Clerkenwell, the graphic is an aesthetically pleasing stand-alone piece, yet packs a stuning punch in application.
The graphic graces the front of the kitchen and bar menus, and comes to life in a 'bloom' inspired motion as it is pulled out of its bespoke lined-acetate housing. The visual result is what is displayed here.
A lengthy research project, yet an infinitely rewarding result. A certain favourite in my portfolio.
bloom
brand
brand identity
branding
branding design
concept
design
graphic design
inspiration
menu
moire
visual identity
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Posted on
Oct 24, 2016
More by Nathan Hart View profile
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