Darby Studio Wordmark
Innovatemap has developed a product lab for mature companies. I was tasked with developing the name and identity. Darby Studio effortlessly puts off an air of prestige while noding to our companies history (the original address was on Darby Drive). The identity needed to fit under our parent brand while still relating to it. To do this, I retained our primary type and minimal appeal but introduced a new thin weight and reversed the primary color to black.