RALLY Eric Atwell


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Stance brand book style guide website ecom

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@RALLY had an awesome time working with the team over at Stance. One of the best collaborations I’ve been apart of. It was only possible due to the talent and knowledge from @Zac Keeler

We wanted to build a interchangeable system of components that lived on a baseline grid. That the content could flow over in an organic way and didn’t feel stale.

During the later parts of the project I spent most of my time on the style guide. There’s also an odd masochism that goes into a style guide. A proper labor or love.

All the details in the attachments.

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