Currently rebranding my wife's floral company. She's a tough client but everything is turning out great ;p
The main direction came from a tattoo my wife got years ago and the goal was to make the company look "high-end and badass". Her work is world-class and she is raising her prices accordingly.
The rebrand will help the company look more appealing to higher-end clientele. (Fun fact: she got to do the flowers for Kobe's retirement party a few months ago!)