Rockatee Logo (final revision)

Rockateelogo2011v2b

20 Responses

  1. Maleika E. A. Maleika E. A.

    I think with the text the "R" mark is now clearly distinguishable. I've removed the horizontal lines. I find this minimalistic approach works better.

    over 2 years ago

  2. Arno Kathollnig Arno Kathollnig

    That’s it! Jetzt wirkt’s super! GREAT!

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    over 2 years ago

  3. Dalius Stuoka Dalius Stuoka

    Lovin' that R.

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    over 2 years ago

  4. Jonny Delap Jonny Delap

    Very Nice!

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    over 2 years ago

  5. Mike Berg Mike Berg

    Like the simplification from the earlier version.

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    over 2 years ago

  6. Arno Kathollnig Arno Kathollnig

    Hi Maleika! Vielleicht ist eine kleine, konstruktiv gedachte, Bemerkung erlaubt? Persönliche würde ich noch etwas mit der »Balance« experimentieren. – Insbesondere in den Verhältnissen: Größenverhältnis (Länge | Breite) des »key visual« zum Schriftzug und Abstand des »key visual« zum Schriftzug. … vielleicht unter Berücksichtigung der Proportionen des »Goldenen Schnitts«.

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    over 2 years ago

  7. Emir Ayouni Emir Ayouni

    I'm very sorry to tell you this, my friend.

    But that still reads as a "P" to me :(

    A nice looking one tho, if that's any comfort?

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    over 2 years ago

  8. Arno Kathollnig Arno Kathollnig

    @Emir I think the »leg« of the »R« without the »stem« makes the »R« nevertheless distinctive!

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    over 2 years ago

  9. Emir Ayouni Emir Ayouni

    Maybe because it's I grew up with the tilted Powell Peralta logo everywhere around us.

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    over 2 years ago

  10. Arno Kathollnig Arno Kathollnig

    You are right! But their »key visual« seems to be a coerced »PO-marriage«!

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    over 2 years ago

  11. Brian Purkiss Brian Purkiss

    I disagree about seeing a P. However my coworker saw a P when I showed it to him for the first time and covering up "Rockatee"

    We both think that if you don't have the icon without the text, then it should be fine.

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    over 2 years ago

  12. Adrian Bornea Adrian Bornea

    Very impressive.

    Although I would try to add somehow the R stem, because without text it looks like a "P".

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    over 2 years ago

  13. Scott Perket Scott Perket

    I think you've nailed it. Sometimes it doesn't have to be so obvious. Well done.

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    over 2 years ago

  14. Maleika E. A. Maleika E. A.

    Wow, what a great discussion. Thanks for the feedback, everyone!

    I've tried hinting at the "R" stem but it didn't work for me, at least none of the solutions I've tried did. It either felt too stiff, too obvious, or simply destroyed the aesthetic I'm trying to go for.

    Right now my mind is blank. Maybe an epiphany will come to me sometime, somehow.

    over 2 years ago

  15. Emir Ayouni Emir Ayouni

    Managing your own re-branding is pure hell, I know what you're going through.

    I sold my soul and started to shop around for another designer to do it, haha.

    likes

    over 2 years ago

  16. Adrian Bornea Adrian Bornea

    To work for yourself is not easy.
    You want everything to be perfect and you rise your standards too high sometimes.

    I felt it too!

    over 2 years ago

  17. Daniel Keller Daniel Keller

    it's nice and I do like it, but what's missing imo are round edges, everything is so edgy... also the fact that it do reads as a P, depends on the person ofc

    so I put all together and created reaaally really Rough drafts of how I would develop the logo further, and there's a lot potential to make this stand out more...

    my rough drafts > http://dl.dropbox.com/u/1694953/rockateelogo2011b.png

    the right one would be with rounded edges.... the 2 left ones would be to solve the R/P relationship.

    don't finish too fast, there's still room for improvement. I mean it's better to work on it a bit longer but then have a logo for a longer time!

    no offense and I don't mean that in any mean way, just giving my opinion and thoughts!

    likes

    over 2 years ago

  18. Maleika E. A. Maleika E. A.

    Daniel, thanks so much for all you've done. I really, really appreciate it.

    The problem is, I did have it exactly the way you have. I had it with three stem stripes, then two, then one and the final try was having just a small arrow at the bottom of the stem. None of these work for me, unfortunately.

    Edited to add: What I do like a lot is your idea about rounding off the corners. I'll definitely have to sleep over it and then go back to the drawing board and see whether I can improve the mark to fit my vision. If not, I'll explore a different concept.

    over 2 years ago

  19. Dennis Salvatier Dennis Salvatier

    Sweet mark.

    over 2 years ago

  20. Benjamin Brown Benjamin Brown

    love this.

    over 2 years ago

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