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Typically, animated logos have been used mainly in videos, but most recently, our designers at www.plat4m.com are trying to integrate these subtly animations into visual identities. It’s being used highly effectively on web and mobile projects.
Animated logos have the power to draw your attention to the brand and rendering it highly memorable. They can be used for intro animation, hover effects, loadings and much more. Also, they can possibly explain a lot without using a word.
In this case, we were trying to enhance the product’s key values (in-app tools, embedding, integration, connecting, … ) by using meaningful animations. What do you think?
Design by @Majo Puterka
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