Paulius Kairevicius

App Logo Design

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App Logo Design perfect guide modern wordmark inspiration logo design symbol good best freelance logotype portfolio style company creator simple designer smart business branding process web graphic creative logos iphone corporate typography identity idea trend clean logos icons color ideas custom font mark brand book create startup website services trademark icon visual artist

I have a very interesting story to share with you guys 🙂

It all started when I was hired to develop a logo design for a new company. The project was very interesting and after working for a few months I finished creating this particular logo. Both client and me couldn’t be more excited with the final results.

About one month later at WWDC conference Apple announced the new app called Breathe with a very similar identity. At first we were upset about this situation, but after some time we were laughing that we think similar to Apple designers.

We decided to start from scratch. With the new name, new brand concept and the new symbol. It’s coming to the end once again, except this time the new identity is even better and I can’t wait when I’m allowed to share it with you!

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