My coffee shop recently started roasting and I wanted our coffee bags to have great visual presence when sitting on a shelf next to other brands. I also wanted something that immediately expressed our brand's personality. I decided to work with a local artist, Annie Koelle, to create the artwork for the front of the bag. For the back, I took the lines from her artwork and developed a light pattern that I could put text over. I'm extremely happy with how they turned out.
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