I worked with Ace Metrix to put build a visual story around the effectiveness of the Advertisements used during the Games.
Every two years, the Olympic Games bring the spectacle of elite athleticism and awe-inspiring performances into our home. As with any major sporting event, advertisers raise the creative bar in order to grab viewers’ attention and deliver memorable video ads.
Ace Metrix analyzed over 160 Rio Olympics ads, and we present these insights based on viewer reaction.
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