National Express Homepage
At @adaptable. we're pretty excited to be working on a new digital project with National Express! We've been tasked with redesigning their coach travel website & putting a styleguide in place for future developments.
Rather than 'Nice Font!', it'd be great to get some feedback / critique from a UI & UX point of view!
Analytics show that the content below the hero is hardly clicked, with all focus on users making a booking. Therefore we need to make the journey planner as dominant as possible, whilst noting that the hero still needs to present campaign content.
To this point, we've experimented with the height of the hero, which we're currently looking at making 80–100% screen height.
Here's an Invision link with the homepage developments so far, please feel free to leave thoughts & comments!