I was quite educated by a recent article "Metrics Versus Experience" by Julie Zhuo, Product Design VP @ Facebook. I found a lot of takeaways both from product point of view as well as a UI-UX designer.
One of the many points I noted down was the Product Funnel Leak she talked about. I felt that even though it was something often discussed internally at my product company, I needed to come up with a visual representation of the same because I believe studying data with a visual reference gives a far better grip on the subject. This is my attempt at the same.
Please note that I may have tweaked a little here and there from original piece as I have customised the funnel stages slightly according to how I may prefer viewing it.
Don't forget to check out bigger images in attachment.
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