Brand Design is story telling,
Story telling can activate seven regions of your brain.
1. Motor cortex - movement
2. Sensory cortex - touch
3. Broca’s area - Language Processing
4. Olfactory cortex - Scents
5. Wernicke’s area - Language comprehension
6. Auditory cortex - Sounds
7. Visual cortex - colors & shapes
Brain is more engaged to stories.
Stories Trigger emotional responses
Emotions, not logic, drive most consumer decision
Stories inspire people to take action
If a Brand design itself tells a story, it will drive most consumer decision towards that brand.
Worked on a story telling logo to make a beauty and wellness logo. Attached the story as well.
Your thoughts please.
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