Udhaya Chandran

Beauty And Wellness Assitance Logo

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Beauty And Wellness Assitance Logo ayurvedic lips hand fitness dna cosmetics cream sun flower spark fire leaf

Brand Design is story telling,

Story telling can activate seven regions of your brain.

1. Motor cortex - movement
2. Sensory cortex - touch
3. Broca’s area - Language Processing
4. Olfactory cortex - Scents
5. Wernicke’s area - Language comprehension
6. Auditory cortex - Sounds
7. Visual cortex - colors & shapes


Brain is more engaged to stories.
Stories Trigger emotional responses
Emotions, not logic, drive most consumer decision
Stories inspire people to take action

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If a Brand design itself tells a story, it will drive most consumer decision towards that brand.

Worked on a story telling logo to make a beauty and wellness logo. Attached the story as well.

Your thoughts please.

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