Found a prototype I did for a mobile app I worked on last year. It reminded me that delightful first impressions, usually during on-boarding, have such a critical impact on customer and user engagement and retainment.
In this example, by using emotive imagery and delightful animated interactions through subtle iconography transitions we give the user a brief insight in to what's to come inside the app.
It's the little things that help conversions, engagement and retainment. Sweat the small stuff, your users do.
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