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I recently worked on a logo for my friend Cristina, that recently set up an exclusive run club for members of The East Room, a membership based co-working space here in Toronto. Powered by Nike and The East Room, East Run Crew is an initiative to bring together members of The East Room to both stay active and promote collaboration between members.
The mark makes use of the Don River Bridge, an historic landmark of Toronto's east end located steps from The East Room. It symbolizes the crews east end roots yet also represents a deep connection to the rest of the city, the bridge being a perfect metaphor for bringing together a community.
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