Rough Concepts

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Rough Concepts teamwork rhino ideation rough concepts sketches brand development branding

A behind the scenes shot of crew members @Brendan Keohane, @Kelly Rice and @Erik Weikert discussing early sketches for a branding project currently in the studio.

Our process for developing a brand's identity always starts with ideation. We keep our initial concepts lose to help us focus on the concept over the finished style, allowing us to explore and discuss a multitude of potential solutions early in the development.

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