Gavin Simpson

CJ University Event Badge & Booklet

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CJ University Event Badge & Booklet clever innovative magnet design affiliate cj university badge event

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Our creative team wanted to take the event badges to the next level, after working closely with V3 Printing in Ventura, we prototyped a badge that could be used as a event booklet, pocket in the back for business cards, and used a magnetic strip to keep it closed.

For those who were worried about when the badge flips, we mirrored the name and information so it could be visible from any side.

Many thanks and shout outs to Diego Mota and Michael Ritchie, who helped bring to life the 2015 design. This is 2016's design using the same technique we developed.

More than likely this will be our last year using this style and will try something new in 2017. Feedback from CJU event goers was overwhelmingly positive.

Major drawbacks are badge reprints. Due to the custom diecuts, reprints were difficult to fulfill, but were able to work around it using high quality sticker labels.

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