Gavin Simpson

CJU Black Campaign

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CJU Black Campaign elite prospect campaign cj university cju event print direct mail

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The primary goal for this project was to create a campaign to gain the attraction of high level prospects and invite them to our annual event CJ University.

Black is the new gold when it comes to the "Golden Ticket". It represents the elite, the powerful, and the successful.

I concepted, designed, pitched, and managed the project's execution from start-to-finish. I also worked closely with the printer to manage print quality, paper types, and data-merge capabilites.

Overall the project was a success.

Website live mock:

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